Blu Bar
Blu Bar is the pod-era output of blu, Imperial Brands' vape marque, which means the awareness work was done years ago on forecourts and in supermarkets. Four lines here, all 20mg and all boxed in fives: the Blu Bar prefilled kit at the entry price point, the Blu Box kit above it, and the Blu Bar Pod two-packs rated to 2000 puffs, fifteen flavours deep, with an outer-of-six format for busier counters.
The customer is the convenience-store buyer who picks brands they recognise from petrol stations, often an older smoker-turned-vaper with no interest in vape-shop culture. For that trade the pods are the business: a Blu device owner reorders fortnightly and asks for the brand by name. Specialist vape shops, whose customers chase the big-puff leaders, will find it slow next to Lost Mary and friends.
Stock the pod two-packs deeper than the kits, keep mint and a berry constant, and let the rest rotate. No minimum order; £5.99 tracked delivery, free over £150 ex VAT while the launch offer runs, VAT invoice with every order.
4 products
