Category
Shortfill E-Liquid by the Box
Shortfills are the sub ohm half of a liquid shelf. Each 100ml bottle comes nicotine-free with headroom for a nic shot, which is how the law lets a shop sell big-bottle e-liquid at all: UK TPD rules cap nicotine liquid at 10ml bottles, so anything larger ships at 0mg and the customer makes it up. The range here runs 104 lines, sold as an outer of 5, from fruit-forward houses like Just Juice to premium blends like Zeus Juice.
That nic-shot dependency is the cross-sell the category is built on. Sell a 100ml shortfill and you sell two 18mg nic shots with it to reach 3mg, every single time, so the two shelves reorder together. No minimum order means you can trial an outer of a flavour house before backing it, then go deep on whatever your area actually drinks.
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What a shop should stock first
Stock the staples the sub ohm crowd asks for. The proven fruit and menthol houses, Just Juice, Ramsey and Bar Series, carry the volume, while the higher-VG 70/30 blends suit cloud-chasers on rebuildables. Keep the ratio honest to your customers: 70/30 for direct-to-lung, 50/50 for anyone still on a smaller mouth-to-lung tank. A shelf of 104 bottles nobody asked for is 104 bottles you paid for.
The pairing that makes the margin
Shortfills do not work alone, and that is the point. They need a sub ohm coil and tank on the customer end and a nic shot in the bottle, so a shop that stocks shortfills without the boosters loses half the sale at the till. Rack the shots beside the bottles, not two aisles over. The whole liquid wall, salts and freebase included, is laid out on the e-liquid wholesale page.
When shortfills are the wrong buy
A disposable and pod counter has little use for this category. The big-puff customer does not own a tank and will not self-mix a bottle, so shortfills sit. Those buyers want nic salts or prefilled pods instead. If your trade genuinely runs on refillable sub ohm kit, shortfills are the cheapest liquid per millilitre you can put on a shelf; if it does not, skip them. New to trade ordering, the vape supplier guide covers box pricing, delivery and BACS payment.
Frequently asked questions
How are shortfills sold to trade?+
By the outer of 5 bottles. Most lines are 100ml bottles supplied at 0mg, with a few 50ml and 500ml formats. There is no minimum order, so a single box of 5 is a valid order.
Do shortfills come with nicotine?+
No. Shortfills ship nicotine-free because UK TPD rules cap nicotine e-liquid at 10ml bottles. The customer adds a nic shot to reach strength, so most 100ml bottles take two 18mg shots for 3mg.
Which shortfills should a new shop stock first?+
Lead with proven fruit and menthol houses your sub ohm customers already ask for, in 70/30 for cloud and 50/50 for mouth-to-lung. Depth on a handful of sellers beats one bottle across all 104 lines.
Related categories & brands
All Shortfill E-Liquid by the Box products
- Swish By Mix Labs Originals 100ml
- Mix Labs Originals 100ml
- Just Juice Berry Burst Lemonade 100ml
- Just Juice Mango Passion 100ml
- Just Juice Berry Burst 100ml
- Just Juice Strawberry Curuba 100ml
- Just Juice Cherimoya Grapefruit Berries 100ml
- Vape 100 60/40 100ml
- Zeus Juice 50/50 100ml
- Zodiacs By Zeus Juice 70/30 100ml
- Mortals By Zeus Juice 70/30 100ml
- Ramsey Sweets 100ml
- Ramsey Bar Fusion 100ml
- Ramsey Treats 100ml
- Ohm Boy Volume 2 100ml
- Bar Series 70/30 100ml
- Kingston 70/30 500ml
- Six Licks Liquid Gold 100ml JE
- Moreish Puff Flawless Custard 100ml
- Just Juice Bar Saltfill 40ml Longfill
- Just Juice Ice 100ml
- Just Juice Iconic 100ml
- Imp Jar 50ml
- Peeky Pod Bar 50/50 100ml
- Donut King 100ml
- Future Juice Cereal Milk 100ml
- Future Juice Butterscotch Cereal Milk 100ml
- Future Juice Banana Cereal Milk 100ml
- Future Juice Grape Candy 100ml
- Future Juice Rainbow Candy 100ml
- Future Juice Birthday Cake Shake 100ml
- Moreish Puff Sherbet 100ml
- Vapesta 100ml
- Brutal Shortfill 100ml
- Big Bold Candy 100ml
- Moreish Puff Tobacco 100ml
- Moreish Puff Slushed 100ml
- Moreish Puff Shakes 100ml
- Moreish Puff Popcorn 100ml
- Moreish Puff Iced 100ml
- Moreish Puff Menthol 100ml
- Moreish Puff Fruits 100ml
- Moreish Puff Chilled 100ml
- Moreish Puff Candy Drops 100ml
- Moreish Puff Brewed 100ml
- Wild Roots Pomegranate 50/100ml
- Wild Roots Pressed Pear 50/100ml
- Doozy Vape Co Seriously Donuts 100ml
- Baa Juice 100ml
- IVG 70/30 100ml
- Ruthless 100ml
- Drifter Bar Juice Shortfills
- Kingston Pod Juice 50/50 100ml
- Yeti Summit Series 100ml
- Pukka Juice 70/30 100ml
- Future Juice Strawberry Kiwi Watermelon 100ml
- Zeus Juice 70/30 100ml
- Ramsey Pod Juice 100ml
- Kingston 70/30 100ml
- Big Bold Menthol 100ml
- Fruza 100ml
- Drifter Desserts 100ml
- Lancashire Ice Creamery 100ml
- Punch 100ml
- Treat Spot 100ml
- Ohm Brew Double Brew Bar Series 50/50
- Big Bold Fruity 100ml
- Big Bold Creamy 100ml
- The Lancashire Creamery Farm Shop 100ml
- Future Juice Elixirs Shortfills
- The Lancashire Creamery Butterscotch Ice Cream Deluxe 100ml
- Pod Salt Nexus 100ml Shortfills
- Drip 100ml Shortfills
- The Lancashire Creamery Pistachio & Hazelnut Custard 100ml
- The Lancashire Creamery Strawberry Milkshake Deluxe 100ml
- The Lancashire Creamery Bread & Butter Pudding 100ml
- The Lancashire Creamery Vanilla Milkshake and Wafers 100ml
- Six Licks 100ml Shortfills
- Wild Roots Autumn Grape 50/100ml
- Wild Roots Jewel Raspberry 50/100ml
- Wild Roots Honey Tangerine 50/100ml
- Future Juice Vanilla Custard 100ml
- Future Juice Mango Passionfruit 100ml
- Future Juice Butterscotch Custard 100ml
- Future Juice Cherry & Lemonade 100ml
- Future Juice Tropical Pineapple 100ml
- Future Juice Blue Raspberry Candy 100ml
- Future Juice Banana Custard 100ml
- WIld Roots Passionfruit 50/100ml
- Wild Roots Mint Tea 50/100ml
- Wild Roots Wild Cherry 50/100ml
- Wild Roots Royal Apricot 50/100ml
- Wild Roots Gold Dust Peach 100ml
- Dinner Lady Cola Shades Ice 50ml
- Dinner Lady Lemon Tart 50ml
- Seriously Nice by Doozy Vape Co
- Seriously Slushy by Doozy Vape Co
- Seriously Fruity by Doozy Vape Co
- Doozy Temptations
- Doozy Seriously Shisha
- Seriously Tropical by Doozy Vape Co
- Seriously Fusionz by Doozy Vape Co
- Doozy Infinity
- Doozy Seriously Pod Fill