Category
Heated Tobacco Sticks
Two lines cover the heated tobacco shelf here: IQOS TEREA in sixteen flavours and IQOS DELIA in three blends. Both sell by the carton of ten packs, twenty sticks to a pack, at trade prices with no minimum order. TEREA is the volume line and the one to range first; a customer with the device already knows the colour they buy.
One compatibility warning earns its space on every shelf edge: TEREA sticks work only in the current induction IQOS ILUMA generation, not the older blade devices, and a customer who learns that after purchase is not a customer who blames the manufacturer.
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The 2027 date this shelf cannot ignore
Unlike everything else we wholesale, these sticks are tobacco, and that puts them inside the generational rule of the Tobacco and Vapes Act 2026: from 1 January 2027, no sale to anyone born on or after 1 January 2009. Vapes and nicotine pouches sit outside that rule; this shelf does not, and tills need to know the difference before the date arrives. The full retailer timeline is on our Tobacco and Vapes Bill guide.
Commercially, heated tobacco is a service line rather than a growth bet: it holds the IQOS owners a counter already has and defends their weekly spend from the supermarket. Shops building a nicotine fixture from scratch usually get further, faster, with the nicotine pouch rolls or the prefilled kits covered in our trade account guide. Stock TEREA when your postcode carries devices; skip the shelf entirely when it does not.