Wholesale vape kits are the slowest-turning shelf in this catalogue and, oddly, one of the stickiest. Eighteen refillable kits sit in this category, and not one of them is a disposable. Innokin’s Endura range accounts for seven of those, from the T18E up to the T22 Pro, with Voopoo Drag mods, the Aspire Zelos M80 and PockeX, JUUL 2 and the Geekvape Aegis Legend 5 filling out the rest. A shop sells a kit like this once. Then the same customer comes back every week for coils and liquid, which is the part that actually pays.
That is the argument for stocking hardware at all, and it is the one no trade grid bothers to make. Move a box of disposables and the margin is thin but the reorder is guaranteed. Range a refillable kit and the upfront margin is healthier, though the box will sit longer. The kit is really the doorway to the coil wall behind it. Stock it that way, or leave the space to something faster.
18 products
Start with the Endura line. The Innokin Endura T18E has been the default first-vape recommendation on UK counters for the better part of a decade, and it earns it: simple top-fill, forgiving coils, nothing a nervous first-timer can break on day one. Carry the T18E and one step up, the T20S or the T22, and you have covered most of the conversations a convenience till will ever have about hardware.
Above that sits the sub-ohm and pod-mod tier, which is a different buyer entirely. The Voopoo Drag mods, the Aspire Zelos M80 and the Geekvape Aegis Legend 5 are for people who already vape and know the wattage they want. Those sell themselves, but only if the matching coils are in the drawer, or the sale walks out the door with them. JUUL 2 is its own island: closed-pod, brand-loyal, and worth a facing only if customers already ask for it by name.
Here is the number that decides whether this shelf is worth its footprint. A refillable kit is bought once. The replacement coils it takes are bought roughly every week or two, and the e-liquid or nic salts to fill it are bought as fast as they run dry. One kit sale seeds months of consumable reorders from a customer who now has a standing reason to keep walking past your door. None of that shows up on a wholesale collection page, which is precisely why so many retailers under-range hardware and over-range the disposables that pay them nothing after the first transaction.
So the honest ranging logic runs the other way to most shops’ instinct: a small, tight kit selection whose coils and liquids you carry deep. A wide kit wall with no matching coils is just dead capital on a hook. If your fixture is disposable-led and you have no room for a coil drawer, skip this category and put the space into prefilled pod kits or the disposable range instead. Hardware only earns its place when you commit to the consumables sitting behind it.
Trade terms on kits
No minimum order, so you can range two kits and a coil pack without over-committing to a shelf you are still testing. Delivery is a flat £5.99 tracked, free over £150 ex VAT on the current launch offer, and checkout settles by bank transfer.
There is no separate vape-retail licence in force across the UK yet. You are expected to verify age at the point of sale (Challenge 25 is the retail standard) and to stock only TPD-compliant hardware. A licensing scheme for retailers forms part of the Tobacco and Vapes Bill going through Parliament; our retailer guide tracks where it stands.
There is none. You can buy a single kit alongside the rest of an order. The only figure worth planning around is the £150 ex VAT free-delivery threshold; below it, delivery is a flat £5.99 tracked.
The Innokin Endura T18E. It is the kit UK counters have handed first-time buyers for years because it is genuinely hard to use wrong. Pair it with the coils it takes and a spread of 10mg and 20mg nic salts, and the beginner conversation is covered. Add a sub-ohm option like the Voopoo Drag only once refillable customers start asking for one.
Per unit, usually yes, and the real gap is downstream. A disposable is a single sale. A refillable kit turns a buyer into a repeat coil and e-liquid customer, so the lifetime margin sits well above the sticker price. The trade-off is velocity: kits sell slowly, so keep the range tight and the consumables deep.