Brand
Higo
Higo is a value house working the crystal-look end of the market. The core is the Krystal Pro 600 kit and its two-pack pods, both boxed in tens at 20mg with 25 flavours, sitting a price rung below the branded 600-class kits they resemble. The BB Set covers the bigger-puff format in boxes of five with 41 flavours, and the Higo Crystal nic salt line rounds things out at 49 flavours, 10mg and 20mg, in tens.
Its shelf job is the price-point alternative: the customer who wants the crystal aesthetic without the household-name price. That trade is real in markets, discounters and value-led convenience, and mostly absent in specialist shops where brand recognition drives the prefilled kit sale. Range it where your customers ask what the cheapest option is, and skip it where they ask for Lost Mary by name.
Two or three kit flavours with pods behind them tests the postcode for one delivery charge. No minimum order; £5.99 tracked, free over £150 ex VAT while the launch offer runs, all stock TPD-compliant with a VAT invoice attached.
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