Brand
IQOS
The IQOS shelf here is consumables, not devices: DELIA heated tobacco sticks in three blends (Dark Green, Red and Gold), sold by the carton of ten packs with twenty sticks to a pack. The sibling TEREA range covers sixteen flavours and carries the bulk of UK demand; both live in the heated tobacco category alongside the compatibility notes worth reading before a first order.
Who this serves: counters that already see IQOS devices in customers' hands, forecourts and convenience stores mostly, where a missing stick brand sends a weekly spend to the supermarket. It recruits nobody; the device owner is the entire market, so range it where they exist and not otherwise.
One legal date matters more here than anywhere else in the catalogue. These sticks are tobacco, so the generational rule in the Tobacco and Vapes Act 2026 applies from 1 January 2027: no sale to anyone born on or after 1 January 2009. The till logic is laid out on our Tobacco and Vapes Bill guide. No minimum order; £5.99 tracked delivery, free over £150 ex VAT while the launch offer runs.
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