Pablo Gold Edition - Frosted Mint

Gold Edition converts two customer types: the mainstream pouch user maxed out on 10mg cans who wants more without the cliff-edge, and the badge buyer who wants the Pablo identity before the Pablo dose. Frosted Mint is the tier's banker facing; stock it first, add the fruit Gold cans second, and keep the 50mg Frosted Ice visible on the shelf above as the destination.

At 17mg it competes directly with Killa, and the honest difference is branding: same strength neighbourhood, different tribe. Counters usually find each brand holds its own loyalists rather than cannibalising.

This is the strongest can a staff member can responsibly suggest to a mainstream customer trading up, and the weakest a settled strong-pouch user will accept. That middle position is the whole product. First-time pouch users still belong lower, on the mainstream shelf, and the till scripts write themselves once staff know the ladder. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.