Vaporesso Armour

The Armour ships as a single unit, so there is no box to divide: you price it as a one-off hardware sale with a fuller ticket than a bottle of juice. The device is the front of a longer relationship: a sub-ohm vaper burns through GTi coils and shortfill, so the real return is in those reorders, not the mod. Keep hardware stock shallow, since a 100W kit is an enthusiast buy, and go deep on the coils and tanks and the shortfills it uses. Trade ordering on kit like this sits on the vape accessories shelf.

The Armour is a full sub-ohm mod-and-tank kit at 100W, so it serves the direct-to-lung cloud vaper who wants a bigger battery and a proper tank, not the pod or MTL user. The 5500mAh Ultra battery and the iTank T cover long sessions and big vapour, and the two GTi coils in the box get the customer started. It is not for the disposable buyer, the pod vaper, or anyone after a small simple device. The Vaporesso range gathers the brand, from the compact pod kits up to this.

A counter with a sub-ohm enthusiast trade should carry the Armour as a higher-power kit, since it captures the cloud vaper and the coil and liquid reorders that follow. A shop trading mostly in disposables, pods and pouches has little call for a 100W mod. It is not the one for the beginner or the pod-only customer. Hold a unit or two, keep its GTi coils and the shortfills deep behind it, and let the device drive the ongoing trade. The wider Vaporesso range gathers the brand.