Big Bold Creamy 100ml

One box of Vanilla Custard opens the facing, because custard is the dessert category's mint: the profile that anchors everything else. The jam-and-cream bottle is the range's character piece and earns the second box where the first one moves. Like every shortfill, each bottle wants two nic shots beside it at the till, and the fuller sweet-toothed picture sits with Moreish Puff on the same shelf.

The sibling Big Bold Fruity line covers the conventional end, and stocking the pair gives the shortfill fixture a tidy split: fruit for the many, pudding for the devoted.

Established sub-ohm vapers with settled tastes, skewing older and evening-vape heavy. The 70/30 ratio rules out pod kits, so counters without a tank trade should pass entirely, and staff should steer salt customers away before disappointment does it for them. Where a dessert crowd exists, this line holds them cheaply and permanently.