Brand

Moreish Puff

Moreish Puff is the dessert counter of the shortfill shelf: twelve 100ml families here, boxed in fives at 0mg, running from Sherbet and Candy Drops through Shakes, Popcorn and a proper Custard. Where most shortfill brands chase fruit-and-ice, this one owns the pudding trolley, and the customers who want it tend to want nothing else.

The 10ml side is smaller and oddly specific: Tobacco Salts blends tobacco with butterscotch and vanilla at 10mg, and the Brewed line does coffee-shop flavours at 10mg and 20mg, both in boxes of ten. They serve the same sweet-toothed adult the shortfills do, in pod-kit form.

Stock it as a flavour-niche second brand, not a fixture anchor. One box each of two dessert families beside your mainstream wall will find the postcode's pudding vapers quickly, and the wider ranging logic lives on the e-liquid wholesale page. No minimum order; £5.99 tracked delivery, free over £150 ex VAT while the launch offer runs.

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