Denssi Energy - Chaos Cola

The caffeine-pouch customer is a driver, a shift worker, a gym-goer, and frequently someone who has never touched nicotine and never will. Rack this beside the nicotine pouches and that customer will never find it, while the pouch regulars read it as a weak novelty and skip it. It belongs at the till, by the energy drinks, or wherever coffee money changes hands, sold as an alternative to the third can of the day. The whole caffeine pouches category works this way; placement is most of the margin.

Open the Energy line with this sleeve; cola converts on sight where the subtler flavours need explaining, and add a second flavour once the first reorders. Volume expectations should stay modest, since the format is still teaching itself to the public, but the customers it wins reorder on a caffeine schedule, which is to say reliably. Counters whose whole trade is nicotine-led can skip the line without guilt; the same brand's nicotine range serves that shelf instead. No nicotine here, but responsible retail still applies: caffeine content deserves a straight answer at the till.