Denssi - Mango Freeze

Tight fixtures usually ration fruit to one facing because premium sleeves make every extra flavour a gamble. The Freeze family flips that arithmetic: two Denssi fruits cost roughly what one premium fruit does, so a small counter can run mango beside Strawberry Freeze and let customers choose, which is a luxury normally reserved for big walls. Mango goes first because customers ask for it by name, a habit carried straight over from the disposables era.

The range logic stays consistent across the Denssi shelf: mints and the Brain Freeze sensation can do the daily work, fruits add the breadth, and the two-strength spread on every flavour covers the gentle and firm bands without a ladder to explain.

Strongest in ex-disposable postcodes where the mango habit runs deep, and a fair first fruit for any challenger fixture. It gives ground only to premium-brand loyalists who buy names rather than flavours; those customers live over on the mainstream pouch shelf, and the whole category is mapped under nicotine pouches wholesale. Open with the 8mg where your trade is newer to pouches, the 16mg where it is settled, and add the second strength when the first sells through.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.