Brand
Dinner Lady Wholesale
Dinner Lady wholesale searches mostly land on the brand's own site, which offers a business catalogue link and not much else, or on American distributors selling 60ml bottles in strengths no UK shop can legally shelve. Here is the UK trade picture instead: seven 10ml nic salt lines at 10mg and 20mg in boxes of ten, the Select Tobacco range with eight tobacco blends in one line, and a pair of 50ml shortfills, all TPD-compliant and priced by the box on a free trade account.
The Blackburn brand earned its reputation on one flavour. Lemon Tart has been a UK fixture since 2016, still sells on name alone, and remains the correct first box for any counter adding the brand. Nothing else in the range carries that recognition, and a shop that ranges Dinner Lady wide before ranging it deep has misread where the demand sits.
9 products
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The dessert legacy, boxed in tens
Start with Lemon Tart in both strengths, add Vanilla Tart as the supporting dessert, and treat that pair as the brand's core. The fruit lines, Cherry Blast, Kiwi Passion Guava, Strawberry Watermelon and Grape, are competent rather than famous; they earn facings in shops where the Dinner Lady name already pulls, and fight uphill against the bar-flavour giants everywhere else. The 50ml Lemon Tart shortfill gives the tank crowd the same icon at 0mg.
Every 10ml line boxes in tens with the usual two-strength rule: stock a flavour at 10mg and 20mg together or leave it out, because half a ladder converts nobody. Where this brand fits in a full liquid wall, and how many dessert facings a counter can justify, is mapped on the e-liquid wholesale page.
Select Tobacco: the quiet specialist
The most unusual thing in the range is Select Tobacco: eight tobacco blends, from Cuban to Kentucky Nut, inside a single boxed line at 10mg and 20mg. Almost no salt brand does tobacco at that depth, which makes it the rare product that serves the older convert properly, the customer who wants tobacco taste without ceremony. Counters near workplaces and traditional pubs move it steadily; youth-leaning fixtures should not bother.
It also solves a merchandising problem: one facing covers the whole tobacco conversation, freeing shelf space the nic salt wall always needs. Boxes of ten, same as the rest.
Buy the icon deep, the rest shallow
Two boxes of Lemon Tart to one of anything else is the honest opening ratio. Dinner Lady demand is concentrated in its famous flavour to a degree the range's breadth disguises, and shelf money spread evenly across nine lines mostly buys slow stock.
Put Lemon Tart back on the counter
Seven salt lines, Select Tobacco and 50ml shortfills at trade prices, boxed in tens, no minimum order. Tracked delivery at £5.99, free over £150 ex VAT while the launch offer runs.
Frequently asked questions
How is Dinner Lady sold at wholesale?+
The 10ml nic salt lines come in boxes of ten bottles at 10mg and 20mg, including the eight-flavour Select Tobacco line, and the 50ml shortfills box in fives at 0mg. No minimum order applies and lines mix freely in one basket.
Which Dinner Lady flavour should a shop stock first?+
Lemon Tart, without much of a contest. It is the flavour that made the brand and the one customers request by name a decade on. Add Vanilla Tart and one fruit line once the icon has proven the postcode.
Is Dinner Lady made in the UK?+
Yes. The brand is based in Blackburn, Lancashire and describes its manufacturing as North West based on its own site. Everything we ship is UK trade stock, MHRA-notified, with a VAT invoice on every order.
Do you stock the 60ml or 3mg Dinner Lady bottles?+
No, and neither should any UK wholesaler: those are export formats for markets outside TPD rules. The UK range is 10ml salts at 10mg and 20mg plus 0mg shortfills, which is exactly what this page lists.