Doozy Seriously Pod Fill

Ten 10ml bottles to a trade box, and a branded salt is one to range on its bestsellers rather than its whole flavour list: carry the popular flavours of the Seriously line deep and let the rest run thin. Split each across the three strengths as your customers run, weighting the 10mg and 20mg. Roll pricing and mixed-flavour ordering sit on the nic salts wholesale page, the full Doozy range on the Doozy page, and the wider salt shelf under nic salts.

Margin on a branded salt is a little healthier than on a value one, because the name carries the price: the customer is buying Doozy, not the cheapest 10ml on the shelf, so you hold margin without competing purely on cost.

This is for the pod vaper who wants a recognised brand and a better juice than the value salts, and who will pay a little more for it. It suits the shop building a two-tier salt shelf, value below and branded above. It does not suit the purely price-led customer, who is better on a cheaper brand, and it is not a sub-ohm liquid, since it is a 50/50 salt for pods rather than a shortfill for tanks. Range it as your premium pod salt.

Doozy Seriously Pod Fill is the pod-salt line in Doozy’s range, sitting apart from the brand’s shortfills for tanks. Range it as the branded tier of your salt shelf, above a value brand, and keep the flavours together on your nic salts facing. The full Doozy range, including the Temptations line, sits under Doozy. Age verification applies to trade buyers as standard.