Brand
Drip
Drip runs both sides of the liquid wall from two listings: a 10ml nic salt range in boxes of ten and the 100ml shortfills in fives. Same brand identity, two different customers, the pod vaper at the till and the tank owner at the back wall.
Dual-format brands earn their keep at the moment a customer changes hardware. Someone stepping from a pod kit to a sub-ohm tank, or back the other way, keeps the flavour they know instead of starting the whole search again at a competitor. Stock the two ranges as a pair where you sell both kinds of hardware. If your counter is pods only, take just the salts from the nic salts wall and leave the big bottles; a shortfill with no tank customers is patient stock in the wrong postcode. Format context lives under shortfills, trade terms on e-liquid wholesale.
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