Fumi - Prickly Pear

Novelty cans convert browsers, and this one does it better than most because prickly pear actually tastes distinct rather than merely renamed. One sleeve beside the Fumi range's steadier flavours reads the postcode; the buyers it wins rotate within the brand rather than leaving it. Shelf it with the mainstream pouches, not the strong section its branding might suggest.

As with all challenger cans, it needs a browsed fixture to work; the category logic on the nicotine pouches wholesale guide covers where challenger space is earned.

The curious everyday pouch user, bored of berry-mint rotation, typically younger and flavour-led. It offers nothing to strength shoppers, who read 8mg and move on, and little to brand-name loyalists. Where browsers are rare, spend the facing on a banker instead. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.