Small cans, serious velocity. Nicotine pouches have moved from novelty to fixture staple on UK counters inside three years, and the trade case is straightforward: a tiny footprint at the till, a healthy cash margin per facing, and a customer who comes back every week for the same can.
We carry the full spread. Velo and ZYN for the mainstream trade, Nordic Spirit for the JTI loyalists, and the strong Scandinavian-style lines (Killa, Pablo, Iceberg) that quietly outsell everything else in the right neighbourhoods. Cans come by the sleeve, tens on most strong lines and fives on others, one flavour and strength per sleeve.
Ranging pouches for the first time? Lead with mint at 6 to 10mg and one strong line beside it. The 50mg cans are a repeat line for committed users, not a first impression.
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The working split is mint anchor, strong wing, novelty tail. The anchor is a mainstream mint like Nordic Spirit Mint in its full strength ladder, because it converts newcomers and holds regulars at once. The strong wing belongs to the Scandinavian-style brands, with Killa and Pablo doing the named-demand volume. The novelty tail is one or two flavour cans like Iceberg Cola, which sell as second cans beside a staple rather than instead of one.
Sleeves hold one flavour at one strength, tens on most strong lines and fives on the mainstream names, so the whole fixture above costs a handful of sleeves to test.
Pouches are tobacco-free and legal to sell where traditional snus is not, a distinction the snus wholesale page unpacks for the customers who use the words interchangeably. Sell 18-plus with Challenge 25 now; the statutory age of sale arrives on 29 October 2026 under the Tobacco and Vapes Act 2026, alongside a free-sample ban. The full can-by-can range lives in the nicotine pouches category.