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Future Juice Butterscotch Custard 100ml — buy online at Best UK Wholesaler

Future Juice Butterscotch Custard 100ml

by Future Juice

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A rich butterscotch and custard dessert shortfill at 0mg, sold by the trade box of five 100ml bottles.

£38.82for 5 · inc VAT

Per unit

£7.76

You get

5

Min order

1 pack

Quantity:

1
× 5 units/box
Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

A second dessert orbiting the same anchor

Future Juice Butterscotch Custard swaps the breakfast-bowl idea for a straight baked dessert: buttery caramel and thick custard, 100ml at 0mg, five bottles to a trade box. It sits beside Banana Cereal Milk as the second flavour orbiting the brand's original Cereal Milk, rather than a rival flavour competing with it head-on.

Like the rest of the family it runs a 50/50 ratio, gentler than the 70/30 most 100ml shortfills default to, which widens the hardware it actually works in.

  • Rich butterscotch and baked custard, no cereal or milk in the mix
  • The softer 50/50 ratio that runs across the whole Future Juice family
  • One of two variants built to retain regulars the anchor flavour wins
  • Boxes of five keep the specialist bet small
On this page

A variant's job is retention, not recruitment

Variant flavours in a dessert family are not there to win new customers; the original does that work. Butterscotch Custard exists to keep a Cereal Milk convert buying from the same brand once the anchor flavour stops feeling new, which is a different commercial job entirely and should be stocked accordingly: light, one box, added once the original has already proved demand. Opening with two or three variants before the anchor has sold is the most common mistake on this shelf.

It shares the same customer logic as Big Bold Creamy and the wider custard tradition: buy narrow, hold steady, and let the regulars decide the reorder pace.

Who actually buys a second dessert flavour

Settled dessert vapers already loyal to the brand, looking for a second option rather than a first purchase. It has nothing to offer a fruit-and-ice counter with no existing custard trade, and nothing for pod-kit customers regardless of hardware fit, since the buyer here is specifically a tank user who treats liquid as a considered purchase. The bottle arrives nicotine-free with room for nic shots, and the wider format sits under shortfills and Future Juice.

Specifications

Format100ml shortfill, 0mg
Trade box5 bottles
Ratio50/50 VG/PG
FlavourButterscotch and baked custard
Family roleVariant, orbiting the Cereal Milk original
Pairs with2 x 10ml nic shots per bottle

Frequently asked questions

How is Future Juice Butterscotch Custard sold at wholesale?
In trade boxes of five 100ml bottles at 0mg. One box is the standard opening depth for a variant flavour.
Should this be stocked before the original Cereal Milk?
No. The original proves whether a counter has genuine dessert-liquid demand at all; this variant is for retaining the regulars that flavour already won.
What hardware does the 50/50 ratio suit?
Tanks and larger kits mainly, though the softer ratio tolerates bigger pod systems better than a typical 70/30 shortfill. Small MTL coils are still the wrong home for it.
Who is the natural buyer for this bottle?
An existing Future Juice dessert customer wanting a second flavour, not a new customer trying the brand for the first time. Fruit-led counters should look elsewhere.

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