Iceberg - Arasaka

Iceberg's range skews strong throughout, and Arasaka fits that pattern exactly: 20mg is labelled "High" on this brand's own scale, not a beginner rung, and 50mg sits above it as the extra-strong option. There is no gentle version to fall back on here, the same structure as Iceberg Cola and the 50mg-only Dragon Fire. A shop building a full Iceberg fixture should treat this can as strong-shelf stock from day one rather than a flavour to introduce new pouch users on.

The distinctive name itself does real shelf work on a fixture crowded with straightforward fruit names; it is worth a facing purely as a browsing hook, separate from whatever is actually inside the pouch.

Established strong-pouch users already comfortable on the Iceberg range, plus browsers drawn in by the name who are worth steering toward the 20mg can rather than the 50mg first. It has nothing for a new or light pouch user, who should go to a genuinely entry-level line on the wider nicotine pouches shelf instead; the nicotine pouches wholesale guide sets out that fixture logic. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.