Brand
Imp Jar Shortfills
Imp Jar shortfills come in one format here: the 50ml bottle, boxed in fives. Half the size of the standard 100ml wall, and that is the point. One nic shot takes a 50ml to roughly 3mg, so the customer buys a smaller commitment, tries more flavours, and comes back sooner.
Sell it to the flavour rotators, the customers who treat a 100ml like a relationship they are not ready for. Counters whose shortfill trade is all-day-vape loyalists should stay on the 100ml lines instead; a regular with a settled flavour just wants more of it for less handling. Pair every box with nic shots on the same order, and check the wider box economics on our e-liquid wholesale page before deciding where the 50ml format fits your wall.
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