IVG Intense

Ten 10ml bottles to a trade box, and a branded salt is one to range on its bestsellers: carry the popular IVG Intense flavours deep and let the rest run thin. Split each across the two strengths as your customers run, weighting the 20mg. Roll pricing and mixed-flavour ordering sit on the nic salts wholesale page, the full IVG range on the IVG page, and the wider salt shelf under nic salts.

Margin on a branded salt is a little healthier than on a value one, because the name carries the price: the customer is buying IVG, not the cheapest 10ml on the shelf, so you hold margin without competing purely on cost.

This is for the pod vaper who wants a recognised brand and a bold, punchy flavour, and who will pay a little more than a value salt for it. It suits the shop building a two-tier salt shelf, value below and branded above. It does not suit the purely price-led customer, who is better on a cheaper brand, and it is not a sub-ohm liquid, since it is a 50/50 pod salt rather than a shortfill for tanks. Range it as your branded pod salt.

IVG Intense is the pod-salt line in IVG’s range, sitting apart from the brand’s 70/30 shortfills for tanks. Range it as the branded tier of your salt shelf, above a value brand, on your nic salts facing. The full IVG range sits under IVG. Age verification applies to trade buyers as standard.