Killa - Blueberry Extra Strong

Mint dominates the extreme-strength category, which leaves a gap for anyone who lives at that strength but wants a break from menthol. Blueberry fills it more safely than the divisive flavours, since a dark berry pleases a wide palate and rarely sits unsold. Stock it as the fruit banker beside the mints such as Killa Cool Mint Extra Strong, and add the more polarising fruits like banana ice only once the berry proves the fruit demand. The full range sits on Killa wholesale.

At 16.5mg the strength drives the sale, so among committed Killa buyers the choice comes down to which strong pouch they want day to day. A clean blueberry is an easy everyday for someone who has tired of mint but is not chasing novelty. That makes it a steady seller rather than a spike, which is exactly what you want from the fruit that anchors the non-mint side of the facing. Category planning is on nicotine pouches wholesale.

A shop already turning Killa mints and seeing fruit requests should add blueberry first, because it is the lowest-risk way to widen the range. A counter with no extreme-strength trade gains nothing from a 16.5mg berry and is better serving its customers at the strengths they actually buy. Sold age-verified to over-18s only, on the nicotine pouches wall, and never pushed on a light user for its flavour.