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Moreish Puff Flawless Custard 100ml

by Moreish Puff

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Seven custard dessert shortfills at 70/30, the rich dessert corner of the Moreish Puff family, boxed in fives.

Apple Crumble Custard · 100ml

£31.76for 5 · inc VAT

Per unit

£6.35

You get

5

Min order

1 pack

Quantity:

1
× 5 units/box
Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The dessert lane, not the sweetshop one

Moreish Puff Flawless Custard works the rich end of the family: seven 100ml shortfills built on a smooth custard base, from a plain Original to Creme Brulee and a tart Rhubarb twist, at 0mg and 70/30, boxed in fives. Where the brand's Sherbet and Candy Drops lanes chase sweetshop nostalgia, this one plays a genuine pudding.

Apple Crumble and Banana carry the widest recognition, the two flavours a dessert-curious customer already half expects before reading the rest of the list.

  • Seven custard profiles from Original through Creme Brulee and Rhubarb
  • Rich dessert weight, not candy sweetness
  • The evening-vaping lane the sweetshop cans do not cover
  • Apple Crumble and Banana lead the range on recognition
On this page

A different lane, a different customer

The Moreish Puff family is organised into distinct profile lanes, and Flawless Custard is the dessert one: heavier, creamier, built for an evening vape rather than an all-day sweet fix. It shares nothing in common with the tang-led Sherbet range or the straight-sugar Candy Drops line beyond the same 100ml format and trade box structure. A fixture with genuine dessert demand should treat this as its own lane, not an extension of the candy wall.

Open with Original and Apple Crumble, the two flavours needing the least explanation, before extending into Creme Brulee or Rhubarb once dessert demand proves itself locally.

Who buys custard liquid, and who does not

Tank vapers with an established dessert habit, and evening users wanting something heavier than a fruit or candy profile. It is sub-ohm stock at 70/30, so pod customers need pointing to a lighter 50/50 line instead, and a counter with no existing dessert trade should test with one or two boxes rather than the full seven. Every bottle pairs with nic shots as usual, two per bottle, and the wider shortfill wall gives the full format context.

Specifications

Format100ml shortfill, 0mg
Trade box5 bottles, one flavour per box
Ratio70/30 VG/PG
FlavoursOriginal, Apple Crumble, Banana, Blackberry, Creme Brulee, Rhubarb, Strawberry Banana
Pairs with2 x 10ml nic shots per bottle
SuitsSub-ohm tanks and DTL kits

Frequently asked questions

How is Moreish Puff Flawless Custard sold at wholesale?
In trade boxes of five 100ml bottles at 0mg, one flavour per box, across seven custard flavours.
Which flavours should a counter open with?
Original and Apple Crumble carry the widest recognition and need the least explanation. Creme Brulee and Rhubarb suit a counter with proven dessert demand already.
How does this differ from the Sherbet or Candy Drops ranges?
Entirely in profile. Sherbet and Candy Drops chase sweetshop nostalgia; Flawless Custard is a genuine rich dessert built for evening vaping rather than all-day sweetness.
Is this suitable for pod-kit customers?
No. The 70/30 ratio is built for sub-ohm tanks. Pod and MTL customers should be pointed to a 50/50 line instead.

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