Brand
Original Vape 100
Original Vape 100 is a one-line brand doing one job: the Vape 100 60/40 100ml shortfill, twelve fruit-led flavours at 0mg, sold in trade boxes of five. It is the value tier of the shortfill shelf, the bottle for the customer who buys on price per millilitre and picks a flavour second. Blue Raspberry Ice, Dark Fruit Squash and Grape Ice do most of the moving.
The 60/40 ratio keeps it usable across tanks and bigger pod kits, and like every shortfill it needs nic shots sold alongside; two 10ml shots per bottle is the standard recipe, so keep a shots box within reach of the facing. Ranging logic for the whole liquid wall lives on the e-liquid wholesale page.
Honesty about its place: nobody walks in asking for this brand by name, and it will not anchor a fixture. What it does is protect your price-led customers from the discounter down the road, five bottles at a time, at a margin the branded shortfills will not give you. No minimum order; £5.99 tracked delivery, free over £150 ex VAT while the launch offer runs.
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