Punch 100ml

A sub-ohm customer running 70/30 gear can still use this bottle, but the real opportunity is the pod-kit owner who has never bought a 100ml shortfill because the usual 70/30 mix wicks poorly in a small MTL coil. This bottle removes that barrier, so it is worth mentioning specifically to customers on pod systems who assume shortfills are not for them. As with any shortfill, the 0mg bottle needs a nic shot added to reach a usable strength, and the ratio should match: a 50VG nic shot suits this bottle specifically, not the 70VG shots built for the mainstream shortfill wall. Ring the two together every time.

Flavour-wise this is a specialist line, not a range anchor. Two of the nine soda flavours alongside the mainstream fruit lists on the shortfill shelf earns facings from customers bored of the usual list, rather than replacing what already sells.

Customers on pod kits wanting shortfill economics without sub-ohm gear, and sub-ohm vapers who like a soda and sour flavour profile over fruit or menthol. It is not the box for a tobacco-and-menthol-only counter, and Punch is not a brand customers request by name yet, so open shallow and let repeat sales argue for depth. The Punch brand page and wider e-liquid wholesale category set the fuller context.