Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
Ruthless 100ml Coffee Tobacco 100ml — buy online at Best UK Wholesaler

Ruthless 100ml

by Ruthless

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Ruthless 100ml 70/30 shortfills, a recognised brand of bold sweet-fruit flavours, by the box of five.

Coffee Tobacco · 100ml

£42.35for 5 · inc VAT

Per unit

£8.47

You get

5

Min order

1 pack

Quantity:

1
× 5 units/box
Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

What a box of Ruthless 100ml does for a shop

Ruthless 100ml is the bold-flavour name on your shortfill wall. Ruthless built its reputation on strong, punchy sweet-fruit flavours, the sort that hit hard rather than sit in the background, and that identity is the trade point: it reaches the customer who finds mainstream fruits too tame and wants a flavour with more shout. It is a recognised brand, so a customer who has tried it comes back for it. It is a 70/30 shortfill by the box of five, nicotine-free. For a shop, this is the intense-flavour tier of the fruit shelf.

A bold-flavour brand reorders on character as much as recognition: the customer who likes a punchy sweet fruit does not want a subtle one, so once they are on Ruthless they stay. Being 70/30, it is a sub-ohm liquid for refill customers with proper tanks, not pods. Range it beside your everyday fruits as the bold option, for the vaper who wants intensity. It is not for the customer who wants a light, refreshing or subtle flavour, who is better on a milder fruit like a value shortfill, and it is not for a pod vaper, who wants a 10ml nic salt. Finish each bottle with a couple of nic shots at the strength your customer runs.

  • A recognised brand built on bold, punchy flavours
  • For the customer who wants intensity, not subtlety
  • The shortfill to reach the bold-flavour crowd
  • 100ml 70/30 nicotine-free, box of five
On this page

How the box of 5 works

Five 100ml bottles to a trade box, and a bold-flavour brand is one to range on its punchy bestsellers, beside your everyday fruits, for the customer who wants intensity. It reorders on character, so it holds a loyal repeat trade. Roll pricing and mixed ordering sit on the e-liquid wholesale page, the full Ruthless range on the Ruthless page, and the wider sub-ohm shelf under shortfills.

Margin on a recognised shortfill is a little healthier than on a value one, since the name and the bold flavour carry the price: the customer is buying Ruthless for the intensity, not the cheapest 100ml, so you hold margin on it.

Who Ruthless suits

This is for the sub-ohm refill vaper who wants a bold, punchy sweet fruit rather than a subtle or refreshing one, and for the shop that wants an intense-flavour brand on the fruit shelf. It suits the customer bored of mild mainstream fruits. Being 70/30, it is for a proper tank, not a pod, so a pod customer wants a 10ml nic salt. It does not suit the vaper who likes a light, subtle flavour, who is better on a milder shortfill. Range it as the bold-flavour option.

How to finish it

As a 100ml shortfill it comes nicotine-free with room for your own nic shots: two 18mg shots bring the finished bottle to roughly 3mg for a sub-ohm customer. Range it on the shortfill shelf with your other 100ml bottles, keep the Ruthless range together, and browse the wider juice range under e-liquid wholesale. Age verification applies to trade buyers as standard.

Specifications

Format100ml 70/30 shortfill
Trade box5 bottles
Flavour styleBold, punchy sweet fruit
StrengthNicotine-free (add nic shots)
StyleSub-ohm
BrandRuthless

Frequently asked questions

What is Ruthless 100ml?
A 100ml 70/30 shortfill from Ruthless, a recognised brand built on bold, punchy sweet-fruit flavours. It comes nicotine-free until you add nic shots, and it is aimed at the customer who wants an intense flavour rather than a subtle one.
Why range Ruthless over a milder fruit?
For the customer who wants intensity. Ruthless reaches the vaper who finds mainstream fruits too tame, and it reorders on character, so once a customer likes the bold style they stay on the brand.
How many bottles are in a box?
Five 100ml bottles to a trade box. Range it on its punchy bestsellers beside your everyday fruits, as the bold option for the intense-flavour crowd.
Is Ruthless for pods?
No. It is a 70/30 sub-ohm shortfill for tanks, not pods. A pod customer wants a 10ml nic salt from your salt shelf instead.
How do I finish a Ruthless shortfill?
It is nicotine-free with headroom for nic shots. Two 18mg shots bring the finished bottle to roughly 3mg, which suits the sub-ohm customer. Age verification applies at trade.

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