SKE/Starbar Bundle

Five bundles to a trade box, and a bundle is an entry offer, not a margin line: price it to move and make the money on the pod reorder that follows. It suits a promotion or a shelf position that gets new customers onto the SKE StarBar, since the bundle removes the two-step of buying a device and then pods separately. Keep the prefilled pods stocked deep behind it. Roll pricing and mixed ordering sit on the pod kits page, and the full SKE range under SKE Crystal.

Margin on the bundle itself is thin by design; the recurring earner is the pod. A bundle from a recognised brand acquires a repeat customer at a low entry price, which is worth more over time than the one-off sale.

This is for the new customer starting on the SKE StarBar, who wants the device and pods in one purchase, and for the shop that wants a low-friction acquisition offer from a recognised brand. It suits a promotion aimed at pulling new customers onto the system. It does not suit the customer who already has the StarBar and only needs pods, who should buy the pods alone, and it is not a refillable pod-mod for the enthusiast. Range it as the acquisition bundle.

The device runs on SKE prefilled pods, so the reorder after the bundle is the pod. Keep the SKE pods stocked in the popular flavours behind it, since a bundle sale with no pods behind it is a stalled reorder. The prefilled-pod category sits under prefilled pods, the SKE range under SKE Crystal, and the wider juice range under e-liquid wholesale. Age verification applies to trade buyers as standard.