Brand
TEREA
TEREA is a one-listing brand with sixteen flavours inside it: the IQOS TEREA stick range, sold by the carton of ten packs with twenty sticks in each. Customers shop it by colour name, so the counter conversation is short; your only real job is having their colour in.
Two facts sit over every carton. TEREA works only in the induction IQOS ILUMA generation, never the older blade devices, and because these sticks are tobacco they fall inside the generational sale rule of the Tobacco and Vapes Act 2026 from 1 January 2027. Both belong in staff training before the first carton goes out. Stock TEREA where IQOS devices already walk past your till; a postcode with no ILUMA base gives this shelf nothing to do, as the wider heated tobacco page explains, and the full retailer timeline sits on our Tobacco and Vapes Bill guide.
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