The Lancashire Creamery Butterscotch Ice Cream Deluxe 100ml

Five 100ml bottles to a trade box, and a specialist dessert is one to range on its richest, most indulgent flavours, above a plain dessert staple, for the connoisseur who trades up on creaminess. It reorders on the brand’s dessert reputation, so it holds a loyal repeat trade. Roll pricing and mixed ordering sit on the e-liquid wholesale page, the full range on the Lancashire Creamery page, and the wider sub-ohm shelf under shortfills.

Margin on a specialist dessert is a little healthier than on a plain one, since the reputation carries the price: the customer is buying the creamery’s ice-cream expertise, not the cheapest dessert, so you hold margin on it.

This is for the sub-ohm dessert vaper who wants a rich, proper ice-cream flavour from a specialist, and for the shop that wants a premium creamy-dessert tier. It suits the dessert connoisseur who finds a plain custard too basic. Being 70/30, it is for a proper tank, not a pod, so a pod customer wants a 10ml nic salt. It does not suit the vaper after a light, refreshing fruit, who is better on a fruit shortfill. Range it as the premium ice-cream dessert.

As a 100ml shortfill it comes nicotine-free with room for your own nic shots: two 18mg shots bring the finished bottle to roughly 3mg for a sub-ohm customer. Range it on the shortfill shelf with your other 100ml bottles, keep the Lancashire Creamery range together, and browse the wider juice range under e-liquid wholesale. Age verification applies to trade buyers as standard.