Uwell Caliburn G4 Pro Koko Pod Kit

A premium device is a thin-margin sale that opens a long, fat tail. That customer comes back for Caliburn G3 pods and, because it is refillable, for the nic salts they fill them with, month after month. So the kit is really a customer-acquisition tool for your pod and juice trade, which is where the money lives. It browses on the refillable vape pods shelf, and the full brand is on the Uwell page.

The worry with stocking a new device is an orphan pod nobody else uses. This one avoids that: it takes the widely-sold Caliburn G3 pods and is compatible with the GPP cartridges too, so its refill supply is already broad and shared across the Caliburn range. That means you can sell the device knowing the pods are easy to keep in stock. It comes in eight colourways, useful for a display that catches the eye.

A shop that wants to grow its long-term refillable trade should carry a premium device or two, since each one converts a customer into a repeat pod-and-juice buyer. A counter whose trade is almost all quick disposable-style sales may find a touchscreen device sits on the shelf, and should lead with prefilled kits instead. It contains a battery and is sold as vaping hardware to over-18s.