Zeus Juice Wholesale
Zeus Juice wholesale is a shortfill story with a salt line on the side. The Birmingham-made brand earned its cult following on 100ml bottles, Black Reloaded above all, and our catalogue carries the whole current spread: the 50/50 range, the 70/30 range with the Vermilion family in it, the Zodiacs and Mortals series, plus the Bar Liq 10ml salts and the brand's own nic shots. Shortfills arrive five bottles to a trade box, salts and shots in tens.
Buying it here means skipping the brand's own stockist machinery. The official route sorts retailers into Bronze, Silver and Gold partner tiers with band pricing revealed after registration and a starter pack of unstated contents. None of that is wicked, but a shop that just wants six boxes to test a fixture should not need a partnership tier to find out the price. Open a free trade account, see the box maths, order what the shelf needs.
The honest fit check: Zeus is a refillable-hardware brand at heart. Shortfills sell where sub-ohm kits and tanks sell, so a counter that lives entirely on prefilled pods should start and probably stop at Bar Liq, which bottles the bar-flavour profile that counter already knows at 10mg and 20mg. Terms are the standard ones: no minimum order, £5.99 tracked delivery, free over £150 ex VAT while the launch offer runs, weekday orders before 3pm dispatched the same day.
6 products
Four shortfill ranges, one shelf logic
Start with the bottle that carries the brand. Black Reloaded lives in the Zeus Juice 50/50 range alongside Adonis and Dimpleberry, and it is the single flavour most Zeus customers name unprompted. The 70/30 range holds the Vermilion family and Dodoberry Ice for the sub-ohm crowd, while Zodiacs and Mortals extend the same ratio into newer territory. Every shortfill box holds five 100ml bottles, which keeps a range test at shelf-change money rather than commitment money.
Ratio is the ranging decision that matters. A shop whose hardware wall leans starter kits sells the 50/50; a shop with a tank trade sells the 70/30 lines. Both at once only makes sense once each side has proven a facing, and the wider fixture logic lives on our e-liquid wholesale page.
The salt line and the shot economics
Zeus Bar Liq is the concession to the prefilled era: bar-style flavours, fizzy cherry to grape ice, bottled at 10mg and 20mg in boxes of ten. It converts prefilled customers to bottles without asking them to change taste, and for pod-led counters it is the sensible first Zeus order.
The 10ml nic shots round out the range in three types: a 20mg salt shot, an 18mg ice shot that adds a menthol edge, and the plain 18mg standard. Two shots per 100ml bottle is the usual recipe, so one box of ten shots serves one box of five shortfills. Racking them beside the shortfill shelf, rather than in the nic shots section across the shop, is the difference between selling the pair and explaining the pair.
Sell the bottle and the shot in one motion
Price a shortfill-plus-two-shots bundle on the shelf edge and train staff to quote it as one number. Customers new to shortfills do not know they need shots, and the shop that mentions it first is the shop that gets the repeat visit when the bottle runs dry.
Stock Zeus without the tier system
Shortfills in fives, Bar Liq and shots in tens, no partner tiers, no minimum order. Tracked delivery at £5.99, free over £150 ex VAT while the launch offer runs.