Brand
Drifter Wholesale
Drifter wholesale splits neatly down two lines: bar-style fruit and menthol on one side, a full dessert range on the other, each offered as a 10ml nic salt and a 100ml shortfill. We stock all four, Drifter Bar Salts, the Bar Juice shortfills, Drifter Desserts salts and the Desserts 100ml. Everything is priced ex VAT with no minimum order.
The dessert salts are the reason to look twice. Most bar-style nic salts chase the same fruit and ice flavours, so a shop already carrying a couple of salt brands has that shelf covered. A dessert line in 10ml salt form is rarer, and it catches the customer who wants custard or biscuit at pod strength rather than the hundredth blue raspberry. The 10ml salts come by the box of ten and the 100ml shortfills by the box of five, so each line is one clean reorder unit.
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Where Drifter fits
Range the nic salts next to your other pod and MTL salts and the shortfills on the sub-ohm shelf. If your salt wall is already deep on fruit, skip the Bar Salts and bring in the dessert flavours only, since that is where Drifter is actually different. Overlap for the sake of a full brand facing is just capital sat on a hook.
Frequently asked questions
How is Drifter boxed for trade?+
The 10ml nic salts, both the Bar Salts and the Desserts, come in boxes of ten. The 100ml shortfills come in boxes of five, so each line is one reorder unit. Delivery is a flat £5.99 tracked, free over £150 ex VAT on the current launch offer.
What makes Drifter different from other bar salts?+
The dessert range. Plenty of brands do bar-style fruit and menthol nic salts, but a full custard-and-biscuit dessert line in 10ml salt form is less common. That is the part of Drifter worth ranging if your fruit salts are already covered.