Drifter Bar Salts (New Packaging)

Ten bottles to a box on the nic salts shelf, so the per-bottle figure is the box cost divided by ten against your 10ml salt price. Bar-style salts turn because the flavour names are already familiar from the disposable wall, which shortens the sell. Give the proven flavours a solid facing and let the rest follow the till roll. The refillable salt also carries a stronger margin per millilitre of use than a single-use bar, which is the trade case for steering a customer across. Trade pricing across the range is on e-liquid wholesale.

Drifter Bar Salts sits at 10mg on a 50/50 base, so it is the lighter of the two common salt strengths and the smoother one on the throat, built for pod and MTL kits rather than sub-ohm tanks. It suits the everyday pod vaper and the disposable buyer stepping to refills. Where a heavier smoker wants the harder hit, a 20mg salt is the pick, so pair this on the shelf with a stronger option. The brand also runs a shortfill line for the bigger-tank crowd and a dessert salt for the sweet-tooth end.

A counter with a strong disposable trade should carry Drifter Bar Salts as the refillable step-across, since the flavours already sell themselves off the bar wall. A pure sub-ohm or high-strength shop has less call for a 10mg MTL salt and can keep it thin. It is not the one for the heavy 20mg user. Give the familiar bar flavours the facing and reorder from what the disposable buyers actually pick up. The wider Drifter range gathers the brand.