Brand
Head Shot
Head Shot is a one-line brand: a high-VG 10ml nicotine shot boxed in tens. Nothing else, no flavour range to manage, no generations to track. The high-VG base matters because it thickens rather than thins a 70/30 shortfill, so the mixed bottle vapes the way the customer expected it to.
Stock it as an attach line, never a destination. Shots sell in the same basket as the shortfills they top up, and a counter with a healthy 100ml wall gets through boxes of these without a single customer coming in for them. If shortfills are not part of your range, skip the brand entirely; a nic shot with nothing to mix into is shelf clutter. The rest of the shot options, including 50/50 bases, sit under nic shots, and box-level economics for the liquid side of the business are on our e-liquid wholesale page.
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