Iceberg - Cool Mint

Fruit and themed flavours like Black Currant or Arasaka do the work of winning new or curious customers; mint does the work of keeping the established pouch user buying every week without fail. It is the closest thing this category has to a universal default, the flavour a new fixture should never be caught without. Two strengths cover the split cleanly: 20mg for the everyday regular user, 50mg for the established strong-pouch crowd who want mint specifically rather than a themed or fruit alternative at that strength.

A shop weighing where to spend limited shelf space should treat mint as a given, not a decision. Novelty and fruit variety come after the mint facing is already secure, not instead of it.

Effectively every kind of pouch customer at some point, from first-time buyers wanting the most recognisable option to committed strong-pouch users who never left the category's original profile. Stock both strengths from day one rather than testing with one, since demand here is close to guaranteed rather than speculative. The nicotine pouches shelf and the nicotine pouches wholesale guide set out the wider fixture logic. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.