Iceberg - Strawberry Mango Gum

A gum-series customer is buying a specific sweetness register, not a specific fruit, which means the whole family sells better shelved together than any one flavour does alone. Bubble Gum anchors the line, Grape Gum inherits the ex-disposable grape crowd directly, and this tropical strawberry mango version widens the set for customers who want the same confectionery treatment on a fruitier base. Treat it as an addition to an existing gum facing rather than a standalone bet.

Both strengths matter here in a way they do not for every flavour: the 20mg does the recruiting from the sweet-shelf crowd, and the 50mg holds the established strong users the series has already built loyalty with.

Sweet-toothed pouch users already buying from the gum series, plus ex-disposable customers who liked tropical bar flavours and want the same sugar-forward profile in pouch form. As with every gum-series can, sold strengths are adult products throughout, 18-plus with Challenge 25, statutory age-of-sale from 29 October 2026 under the Tobacco and Vapes Act 2026. Counters with no existing sweet or gum-series trade should extend the family cautiously rather than opening all six flavours at once; the nicotine pouches wholesale guide covers that fixture balance.