Pod Salt Fusion

A customer who has vaped the Yogi or Marshmallow Man shortfills recognises those names, so Fusion converts a flavour they already love into the pod format. That reaches the connoisseur end of the salt shelf, the buyer who finds a plain blue razz boring and wants a proper layered flavour. Stock it as the up-market pick above the mainstream Pod Salt Core, so the shelf offers both the everyday and the interesting. It browses on the nic salts shelf, and the full range is on the Pod Salt page.

These flavours started life as premium DTL shortfills, which is why they are richer and more complex than a typical salt. A customer who runs both a sub-ohm tank on shortfills and a pod on salts can carry the same taste across both, so point them at the e-liquid wholesale shortfill shelf for the DTL version. It suits the refillable vape pods it fills. Note it runs 11 and 20mg only, so it is aimed at the committed pod vaper rather than the lightest.

A shop with a flavour-led pod crowd who want complex, premium tastes gets the most from it. A counter whose salt trade is all cheap fruit and menthol has less call for a connoisseur range and should keep it to a small facing. Do not lead with it if your customers buy purely on price, since Fusion earns on flavour, not on being cheap. Age-verified to over-18s only.