Swish By Mix Labs Originals

A range like Pod Salt Core covers the tobacco, menthol and simple fruit a shelf needs, but it does not speak to the candy-and-drink palate the disposable generation grew up on. Swish does exactly that, so it gives an ex-disposable customer a bottled salt that tastes like what they used to buy, which is what converts them to refillable rather than losing them. It browses on the nic salts shelf and fills the refillable vape pods a salt runs in.

Mix Labs runs Swish in both a 10ml salt, this line, and a 100ml shortfill, so a shop can serve the same trendy flavour to two device camps: the pod and MTL crowd here, and the direct-lung crowd on the Swish 100ml shortfill. Stocking both means a customer keeps their flavour when they move up to a bigger device. The wider juice range sits on e-liquid wholesale.

A shop with a younger-adult crowd converting off disposables gets the most from it, since the flavours land with that palate. A counter whose salt trade is strictly tobacco, menthol and plain fruit has less need for a candy-led modern line and could stock it shallow at first. Sold age-verified to over-18s only.