Brutal
by Brutal
No reviews yet — be the firstNine grown-up nic salt flavours in 10ml bottles, boxed in tens, with a shortfill twin for the sub-ohm crowd.
Blackcurrent Crush · 10mg
£21.99for 10 · inc VAT
Per unit
£2.20
You get
10
Min order
1 pack
Strength: 10mg
Quantity:
1
× 10 units/boxFree delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
Salts for people bored of blue razz
Brutal e-liquids run against the grain of the salt shelf: nine flavours built for adult palates, Mango Lassi and Frozen Mojito beside Rhubarb & Custard and the Mr Jack tobacco-leaning line, in 50/50 10ml bottles boxed in tens. Strengths run 10mg, an unusual 11mg on some lines, and 20mg.
Every salt wall in Britain sells blue raspberry. This is the box for the customers who quietly wish it did not.
- Mango Lassi, Pina Colada and Rhubarb & Custard: a list with a palate
- The counter-offer for customers grown out of candy salts
- Same flavours exist as 100ml shortfills, so format switchers stay put
- Boxes of ten 10ml bottles at trade, one flavour and strength each
On this page
The anti-candy slot on a salt wall
Bar-style ranges like the Bar Series matrix own the sweet end of the fixture, and competing with them flavour-for-flavour is pointless. Brutal earns its box by serving the drift away from them: the customer two years past disposables whose palate has moved on to cocktails, desserts with restraint, or the Mr Jack end of tobacco. Most counters hold one adult-palate line at most, which leaves the slot uncontested; brands like Nasty Juice fight for recognition, Brutal fights for the flavour list itself.
The dual-format trick matters more here than on most brands. The same nine flavours ship as Brutal 100ml shortfills, so when a pod customer upgrades to a sub-ohm kit, or the reverse, their flavour follows them and the sale stays at your counter. Rack the two formats within sight of each other and say so on the ticket.
Ordering it sensibly, and the hardware rule
Three boxes open the line properly: one cocktail, one dessert, one Mr Jack, all at 10mg with a 20mg repeat of whichever moves first. The stray 11mg lines are a quirk of the range; treat them as 10mg equivalents on the ticket rather than a separate rung. Hardware discipline as ever: 50/50 salts stay on the pod wall, freebase customers shop the 10ml freebase shelf, and the full fixture logic lives on our e-liquid wholesale landing.
Age-verified trade only, 10ml TPD format throughout.
Specifications
| Format | 10ml nic salt, 50/50 VG/PG |
|---|---|
| Trade box | 10 bottles, one flavour and strength per box |
| Strengths | 10mg, 11mg on some lines, 20mg |
| Flavours stocked | 9, adult-palate led |
| Also available | Same flavours as 100ml shortfills |
| Compliance | TPD-compliant 10ml format, age-verified trade |
Frequently asked questions
How is Brutal sold at wholesale?
In boxes of ten 10ml bottles, one flavour and one strength per box, across nine flavours. BACS trade account, VAT invoice, no minimum order.
Who buys an adult-palate salt range?
Settled pod customers whose tastes have outgrown candy profiles, plus ex-smokers who never wanted them. It is a smaller crowd than the bar-flavour trade but a far less contested one.
Why do some lines run 11mg instead of 10mg?
A quirk of the range's formulations. Commercially it behaves as the everyday strength, so ticket it alongside the 10mg lines rather than presenting it as a separate rung.
What is the point of stocking both Brutal formats?
Retention through hardware changes. A customer switching between pod kits and sub-ohm gear keeps their flavour by switching format, and the counter that stocks both keeps the customer.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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