Wild Roots Mint Tea 50/100ml

Five bottles to a box, so divide the box cost by five for the per-bottle figure against your shortfill shelf price. It is a 50ml in a 100ml bottle, so the customer adds a nic shot to bring it to strength, and the bottle and the shot ring up together. A distinctive premium flavour turns for the curious DTL vaper rather than the crowd, so give it a fair facing among the shortfills rather than a deep one, and let the everyday fruits carry the volume. Trade pricing across the range is on e-liquid wholesale.

Mint Tea is a sub-ohm shortfill for tanks and mods, so it serves the direct-to-lung vaper, not the pod or MTL user. Its mint tea and rhubarb blend is a botanical, cool-tangy flavour rather than a sweet fruit, so it suits the customer who wants a sophisticated departure. It sits with the other Wild Roots blends like Royal Apricot as the distinctive end of the shortfill shelf. Where a customer wants a mainstream fruit or a big sweet cloud, this is the wrong pick. It is not for the MTL pod user, who wants a 10ml salt. The Wild Roots range gathers the brand.

A counter with a sub-ohm and shortfill trade should carry a Wild Roots blend or two for the vaper who wants something beyond the mainstream fruits, since a distinctive flavour catches the curious end of the crowd. A shop whose vape trade is mostly disposables and pods has little call for a 50ml shortfill. It is not the one for the pod-and-salt customer. Give it a fair facing beside the everyday shortfills, keep the nic shots stocked, and reorder from what moves. The shortfills shelf holds the rest.