Wild Roots Royal Apricot 50/100ml

Five bottles to a box, so divide the box cost by five for the per-bottle figure against your shortfill shelf price. It is a 50ml in a 100ml bottle, so the customer adds a nic shot to bring it to strength, and the bottle and the shot leave together. A premium layered fruit turns for the DTL vaper who wants more than a plain berry, so it earns a fair facing among the shortfills, a step above the mainstream fruits on interest. Trade pricing across the range is on e-liquid wholesale.

Royal Apricot is a sub-ohm shortfill for tanks and mods, so it serves the direct-to-lung vaper, not the pod or MTL user. Its apricot, blackcurrant and acai blend is a layered fruit rather than a single note, more sophisticated than a plain berry but still broadly likeable. It pairs with the botanical Mint Tea as the distinctive end of the shortfill shelf. Where a customer wants a plain mainstream fruit or a big menthol cloud, this is the wrong pick. It is not for the MTL pod user, who wants a 10ml salt. The Wild Roots range gathers the brand.

A counter with a sub-ohm and shortfill trade should carry Royal Apricot for the vaper who wants a layered, premium fruit rather than a plain one, since it sits between the mainstream and the unusual. A shop whose vape trade is mostly disposables and pods has little call for a 50ml shortfill. It is not the one for the pod-and-salt customer. Give it a fair facing beside the everyday shortfills, keep the nic shots stocked, and reorder from what moves. The shortfills shelf holds the rest.