EDGE Blackcurrant 50/50

Ten bottles to a box on the 10ml freebase shelf, so divide the box cost by ten for the per-bottle figure against your freebase price. Edge sits at the value end, which is the point: it turns on price and habit rather than novelty, so a low per-bottle cost and steady demand keep the box moving. The stocking trap here is strength spread, not flavour. Carrying blackcurrant in all four strengths across the whole range ties up shelf and cash, so the 6mg and 12mg usually do the work with 18mg for the heavier smoker. Trade pricing across the range is on e-liquid wholesale.

Blackcurrant is the dark-fruit staple of the Edge line: a rounded, familiar berry at freebase strength, built for pod and MTL kits, not sub-ohm tanks. It suits the long-term MTL vaper who wants a cheap, reliable fruit and a real throat hit from freebase nicotine. Where a customer wants smoother high-strength vaping, a nic salt is the pick instead. Edge also runs tobacco flavours like British Tobacco and a wall of fruits like Forest Fruits for the rest of the shelf.

A counter with a steady older MTL trade should carry Edge Blackcurrant as one of its value fruits, since freebase regulars reorder on habit. A shop whose trade has moved to pods, salts and disposables has less call for a freebase line and can keep Edge thin. It is not the one for the new vaper reaching for a disposable. Stock the middle strengths of the staple flavours, keep the odd ones behind, and reorder from the till. The wider Edge range gathers the brand.