EDGE British Tobacco 50/50

Ten bottles to a box on the 10ml freebase shelf, so divide the box cost by ten for the per-bottle figure against your freebase price. Edge trades on price and habit, and tobacco is the steadiest habit on the shelf, so a value tobacco earns a permanent facing rather than a seasonal one. The four strengths are the stocking decision, not the flavour: a tobacco line leans to the higher strengths, so weight the box mix to 12mg and 18mg and keep the low strengths thinner. Trade pricing across the range is on e-liquid wholesale.

British Tobacco is the full, dark tobacco of the Edge line: a robust mixed-leaf note at freebase strength, built for pod and MTL kits, not sub-ohm tanks. It suits the tobacco-flavour vaper who wants a real throat hit and a cigarette-style taste. Where a customer wants a lighter, smoother tobacco, the Virginia is the softer single-leaf pick, and the fruit end runs to staples like Blackcurrant. Tobacco is not for the fruit or dessert crowd, so it holds its own corner of the shelf.

A counter with a tobacco-loyal MTL trade should carry Edge British Tobacco as its full-bodied option, since tobacco vapers reorder on habit and rarely switch. A shop whose trade is all fruit, salts and disposables can keep the tobacco line thin. It is not the one for the flavour-chaser. Weight the strengths to what your tobacco buyers take, keep a permanent facing, and reorder from the till. The wider Edge range gathers the brand.