The 10ml freebase e-liquid wall predates every disposable hype cycle, and it still shifts steadily wherever refillable kits sell. Thirty-two lines live in this category, each one bottled at the 10ml cap the Tobacco and Related Products Regulations 2016 set for nicotine liquids, and each one sold by the box of ten with no minimum order. Seventeen are EDGE, between 50/50s and a pair of high-VG 10mls; eleven are Vampire Vape 60/40s; IVG 50/50, Pukka Juice, Ibreathe and Hangsen Atom fill out the rest.
A box of ten is one shelf facing and one reorder unit, which keeps stocktakes honest. Freebase earns that facing where customers refill their own kits. If your fixture leans prefilled pods and big-puff devices, this is not your shelf, and the nic salt lines will turn faster for you than anything here.
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Start with the flavours customers name at the counter rather than brands they browse for. Vampire Vape Heisenberg has been a staple since the mid-2010s (a decade of forum threads guessing the recipe has done the marketing for everyone who stocks it), and the 60/40 mix wicks happily in ordinary MTL coils. Around it, EDGE holds down the value end: EDGE British Tobacco and its menthol stablemates are the bottles a convenience counter reorders without much thought.
Strength spread matters more than flavour count on this wall. Freebase carries a sharper throat hit than a nic salt at the same strength, which is precisely what some ex-smokers want and exactly what pod-first customers do not. Range low strengths only if you also sell sub-ohm hardware. Box pricing, account mechanics and delivery for the whole liquid wall sit on our e-liquid wholesale page, and there are deeper brand pages for Vampire Vape and Zeus Juice where those ranges go further than this single shelf.