ELF - Blueberry Raspberry

Blueberry raspberry sits in familiar territory next to the wider fruit shelf, but the dark, less sugary blueberry base gives it a slightly more grown-up edge than a straight strawberry or watermelon can. That makes it a reasonable second fruit alongside a brighter bestseller rather than a direct swap for one. Because Max Polar Mint and Grape Ice already cover the mint and icy-fruit ends of the same ELF range, this flavour is best read as the plain-fruit answer for customers who find those two too cold.

The tidy three-strength matrix means a shop can commit to one flavour with confidence: whatever strength a customer asks for, the can exists, which is not true of every pouch brand on the wall.

Stock this for general fruit-pouch demand rather than as a headline flavour: it is a solid, unremarkable berry blend, and that is a compliment in a category where too many flavours chase novelty over reliability. Open with 12mg as the middle ground, and use 6mg and 20mg to answer named requests once the till proves demand at either end. The wider fixture logic sits at nicotine pouches wholesale, and the full shelf browses under nicotine pouches.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.