Velo - Icy Berries

The working order for the range starts with Freezing Peppermint and puts Icy Berries immediately behind it, ahead of every wildcard. The reasoning is plain enough: mint carries the volume, berries carry the variety, and everything else on the fixture is seasoning. One roll of 10mg plus one of 14mg is the standard opening; the 17mg roll joins once your strong-end customers reveal themselves, usually within a month. Full range logic lives on our Velo wholesale page.

Do not confuse this can with Ruby Berry, its sweeter, softer sibling. Icy Berries is the cooled one with the strong top end; Ruby Berry starts down at 6mg for the gentler crowd. Stocking both is fine, but know which job each is doing or the reorders blur into guesswork.

Three customers, mainly. The mint regular taking a day off, the strength-led user who dislikes mint entirely and finally has a fruit can at their milligrams, and the newcomer who finds berry friendlier than peppermint as a first flavour. It underperforms only where fruit pouches generally do, in older tobacco-led postcodes, and those counters should weight their spend toward the mints and the wider pouch shelf staples instead. The strong-pouch specialists shopping by milligrams alone still end up with the Scandinavian-style brands across our nicotine pouches wholesale range.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.