Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
Velo - Icy Berries 10mg · 3-dots — buy online at Best UK Wholesaler

Velo - Icy Berries

by Velo

No reviews yet — be the first

The first fruit can a Velo fixture should carry: cooled mixed berries in three strengths, rolls of ten cans.

£26.991 sleeve · 10 cans · inc VAT

Per unit

£2.70

Per sleeve

10

Min order

1 sleeve

Strength: 10mg · 3-dots

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The second facing every Velo fixture ends up needing

Velo Icy Berries is where a Velo fixture goes after mint: a cooled mixed-berry pouch in rolls of ten cans, around 20 pouches per can, running 10mg Medium, 14mg High and 17mg High. It exists because a meaningful slice of pouch users want a rest from peppermint without a drop in strength, and most fruit cans cannot offer them 17mg.

That full ladder is the quiet advantage. Fruit flavours usually taper off at medium strengths; this one follows the customer all the way up.

  • The bestselling non-mint can on a typical Velo facing
  • Rare among fruit pouches: a full ladder up to 17mg
  • Cooled berry profile that mint regulars actually cross over to
  • Rolls of ten keep a two-can Velo fixture tidy and countable
On this page

Earning the second slot on the shelf

The working order for the range starts with Freezing Peppermint and puts Icy Berries immediately behind it, ahead of every wildcard. The reasoning is plain enough: mint carries the volume, berries carry the variety, and everything else on the fixture is seasoning. One roll of 10mg plus one of 14mg is the standard opening; the 17mg roll joins once your strong-end customers reveal themselves, usually within a month. Full range logic lives on our Velo wholesale page.

Do not confuse this can with Ruby Berry, its sweeter, softer sibling. Icy Berries is the cooled one with the strong top end; Ruby Berry starts down at 6mg for the gentler crowd. Stocking both is fine, but know which job each is doing or the reorders blur into guesswork.

Who reaches for it, and the age rule

Three customers, mainly. The mint regular taking a day off, the strength-led user who dislikes mint entirely and finally has a fruit can at their milligrams, and the newcomer who finds berry friendlier than peppermint as a first flavour. It underperforms only where fruit pouches generally do, in older tobacco-led postcodes, and those counters should weight their spend toward the mints and the wider pouch shelf staples instead. The strong-pouch specialists shopping by milligrams alone still end up with the Scandinavian-style brands across our nicotine pouches wholesale range.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatNicotine pouches, ~20 per can
Trade roll10 cans
Strengths10mg (Medium), 14mg (High), 17mg (High)
FlavourCooled mixed berries
ContentsTobacco-free, food-grade fibre and nicotine
Age of sale18+, statutory from 29 Oct 2026

Frequently asked questions

How is Velo Icy Berries sold at wholesale?
By the roll of ten cans, one strength per roll, across 10mg, 14mg and 17mg. Each can carries around 20 pouches, and no minimum order applies at trade.
Should Icy Berries be on a starter Velo order?
Yes, as the second can after Freezing Peppermint. Mint plus berries covers the bulk of real-world demand before any wildcard flavour earns a look.
What makes it different from Ruby Berry?
Temperature and top end. Icy Berries is the cooled berry with strengths up to 17mg; Ruby Berry is sweeter, softer and reaches down to 6mg. They serve different customers despite the similar names.
Does a fruit can really sell at 17mg?
To a specific customer, reliably: the strong-pouch user who cannot stand mint. It will be your slowest roll of the three, but it is also the one with no substitute on the fixture, which is exactly why it holds its place.

Browse by category

Top brands