ELF - Grape Ice

ELF ships a sleeve of 5 cans, so the per-can figure is the sleeve cost divided by five against your pouch shelf price. That five-can unit is the ELF advantage on a multi-strength flavour: you can hold 6mg, 12mg and 20mg of Grape Ice without three full tens tying up cash. A sweet fruit-ice turns for the mainstream pouch buyer, so it earns a solid facing beside the plain menthol rather than behind it. The pouch cluster sits on nicotine pouches wholesale.

Grape Ice is the sweet cold of the line: a purple grape note over menthol, at a moderate to strong hit depending on the mg. It suits the pouch buyer who wants fruit and frost together rather than a plain mint, and the newer pouch user easing in on a sweeter flavour. Where a customer wants the clean cold with no sweetness, Cool Storm is the plain menthol, and Blueberry Raspberry carries the berry end of the ELF fruits. It lives on the nicotine pouches shelf.

A pouch counter should carry Grape Ice as an ELF sweet-cold anchor, since fruit-ice is where a lot of mainstream demand sits. A shop whose pouch trade is all plain menthol can keep it thinner, but most want a sweet cold on the shelf too. It is not the one for the buyer who wants pure unsweetened frost. Give it a fair facing, weight to the mid and strong mg, and pair it with the plain menthol. The wider ELF pouch range gathers the brand.