Iceberg - Double Apple

Double apple carries genuine recognition among shisha lounge customers and hookah smokers moving toward nicotine pouches, a crossover audience that mint or generic fruit names simply do not reach. That makes this can less about general pouch appeal and more about a specific, identifiable customer who already knows the flavour before they see the pouch. Counters near shisha lounges, hookah bars or with a strong Middle Eastern or North African customer base are the natural home for it.

It has none of Cool Mint's universal draw. This is a targeted flavour for a targeted crowd, and it should be stocked with that specific audience in mind rather than general shelf variety.

Shisha-culture customers already familiar with double apple as a flavour, plus established extra-strong pouch users open to trying it. It offers nothing to a new pouch user, since 50mg is a heavy starting strength, and nothing to a counter with no shisha-adjacent trade at all. The wider nicotine pouches shelf and the nicotine pouches wholesale guide cover the fixture logic, and the full Iceberg range sets this flavour in context. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.