Iceberg - Watermelon

The wider Iceberg range leans toward extra strong, which means most of the flavour catalogue, Crazy Mix, Guava Lime, Sour Berries, needs an established strong-pouch base before it makes sense to stock. Watermelon breaks that pattern. Its 20mg ceiling puts it on the same shelf as mainstream fruit pouches from other brands, a genuine option for a counter still building pouch demand rather than serving regulars who already run extra strong.

This is the flavour to open with if a shop has no pouch trade history yet: familiar fruit, moderate strength, nothing to explain about tolerance. Once a mint staple and this watermelon can prove the fixture, the 50mg-only Iceberg flavours become a sensible second wave for the customers who ask for more. Sleeve economics and the wider case sit on the nicotine pouches wholesale guide, with the full fixture at nicotine pouches. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.