Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
Iceberg - Watermelon 20mg · 3-dots — buy online at Best UK Wholesaler

Iceberg - Watermelon

by Iceberg

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A fresh watermelon pouch at 20mg high only, sleeve of ten cans.

£20.051 sleeve · 10 cans · inc VAT

Per unit

£2.00

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The one Iceberg can built for a mainstream shelf

Most of the Iceberg catalogue commits hard to extra strong; Watermelon runs the other way, made at 20mg high only with nothing stronger. That single fact makes it the entry point into the brand for a counter without a proven strong-pouch trade, rather than a flavour aimed at existing 50mg regulars.

Ten cans to a sleeve, roughly twenty pouches a can. The strength ceiling here works in a shop's favour rather than against it.

  • A fresh watermelon flavour, capped at 20mg with no extra strong version
  • The mainstream-friendly outlier against a mostly 50mg-only Iceberg catalogue
  • Sleeves of ten cans, standard Iceberg trade format
  • A safer opener for pouch fixtures without an established strong-shelf base
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Where Watermelon sits against the rest of the range

The wider Iceberg range leans toward extra strong, which means most of the flavour catalogue, Crazy Mix, Guava Lime, Sour Berries, needs an established strong-pouch base before it makes sense to stock. Watermelon breaks that pattern. Its 20mg ceiling puts it on the same shelf as mainstream fruit pouches from other brands, a genuine option for a counter still building pouch demand rather than serving regulars who already run extra strong.

The right opening order for a new pouch counter

This is the flavour to open with if a shop has no pouch trade history yet: familiar fruit, moderate strength, nothing to explain about tolerance. Once a mint staple and this watermelon can prove the fixture, the 50mg-only Iceberg flavours become a sensible second wave for the customers who ask for more. Sleeve economics and the wider case sit on the nicotine pouches wholesale guide, with the full fixture at nicotine pouches. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatNicotine pouches, ~20 per can
Trade sleeve10 cans, single strength
Strength20mg high (only strength made)
FlavourFresh watermelon
ContentsTobacco-free, food-grade fibre and nicotine
Age of sale18+, statutory from 29 Oct 2026

Frequently asked questions

How is Iceberg Watermelon sold at wholesale?
By the sleeve of ten cans, one order line, 20mg high, roughly twenty pouches per can.
Does this flavour come in an extra strong version?
No. Watermelon is made at 20mg only, unlike most of the Iceberg catalogue, which runs at 50mg with no lighter option.
Is this a good flavour to open a pouch fixture with?
Yes. Its mainstream strength and familiar flavour make it a safer first order than the brand's extra strong lines, especially for a counter without proven pouch demand.
How does it compare to the rest of the Iceberg range?
Most Iceberg flavours are built for the strong shelf at 50mg. Watermelon is the mainstream exception, sitting comfortably beside other brands' 20mg fruit cans.
Should a shop stock this alongside the 50mg-only flavours?
It works well as the opener, with the stronger flavours added later once regulars start asking for more.

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