Iceberg - Guava Lime

Most strong-pouch trade runs on mint and menthol; Guava Lime gives that customer a fruit option without dropping out of extra strong territory, which is a narrower job than it sounds. It sits in the wider Iceberg range as the tropical outlier against a mostly mint-and-menthol catalogue. Anchor the fixture with a mint staple like Iceberg Cool Mint or Iceberg Watermelon at 20mg, then let a proven strong-pouch customer trade sideways into Guava Lime once their tolerance and preference are both established. It is a poor opener for a counter still building strong-pouch demand.

The right buyer already runs 50mg elsewhere and wants a change from mint, not a step up in strength. New pouch users, or anyone unsure of their tolerance, should be pointed toward a dual-strength can where a 20mg option exists. Sleeve economics and the broader strong-pouch category sit on the nicotine pouches wholesale guide, with Killa as the main competing strong name, and the full fixture browses under nicotine pouches. All sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.